With most economic experts now agreeing that Australia is now in a recession, we ask the question in this blog... What content marketing strategies can we utlise to maximise revenues during these tough economic times?
Video is your sales secret weapon because video out engages every medium except face to face.
How often do you hear anyone enthuse: “OMG, what a business!” I’m guessing, not very often. Perhaps that’s because their experience wasn’t very memorable.
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The success of your business is dependent upon many ‘things’ – customers, capital, risk, people, culture, products… Well, consider this - Is your brand a priority among these ‘things’?
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In our role as a digital marketing agency, we come across many companies thinking about CRM implementation or indeed, switching CRM providers. And it’s fair to say that most are hopelessly unprepared for the requirements of the on-boarding process.
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The key benefit of having a unified sales strategy is that everyone in the business is on the same page when it comes to understanding the roadmap for revenue and profit success.
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Your sales and marketing teams both share the same goal of generating effective and sustainable growth, and yet they often work independently of one another. In fact, sometimes the relationship between sales and marketing looks less like a partnership and more like a rivalry.
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A quick Google search reveals that we are exposed to around 5,000 ad messages per day.
It is easy to see how significant video content marketing is in today’s digital age. Video is engaging us on nearly every platform and like TV engages all of the senses. The only difference from the broadcast TV model is that we choose to view.
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